PR & Offline Marketing Executive

Job Listing No: 9740000

PR & Offline Marketing Executive

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Testin SEA Sdn Bhd

As a PR & Offline Marketing Executive, your key responsibility is to create branding and PR/awareness for Testin. This include leveraging and developing media campaigns. Creating and adopting content. Managing and select key offline marketing events to participate in.

Your other key responsibilities include:
Responsible for creating and managing current and future PR and offline marketing strategy.

Responsible for editorial direction, copywriting, proof-read, and revise communications of all the company’s publications (e.g. all promotional materials, website content, newsletters, brochures, EDMs, etc.) and ensure editorial guidelines are followed.

Developing creative campaign with Call-to-Action to generate leads, and increase traffic, usage and conversion.

Implementing various offline marketing activities & seeking out new opportunities for offline marketing campaigns. Campaigns consist of seminar, events and sponsorship.

Monitoring ROI from offline marketing activities. To analyze marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.

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