Head of Marketing

Job Listing No: 9740000

Head of Marketing

Citigroup – Kuala Lumpur – Primary Location: Malaysia,Wilayah Persekutuan,Kuala Lumpur Education: Bachelor’s Degree Job Function: Marketing Schedule: Full-time Shift: Day Job Employee Status: Regular Travel Time: Yes, 10 % of the Time Job ID: 18064775 Description Primary Responsibilities Lead the development of Citi’s brand position and competitive value proposition for GCB and align with the region and global the bank’s marketing vision and strategy Embed Citibank’s perceptual scale in the market place and drive top of mind awareness and preference for both our motherbrand and cards Proactively integrate NPS, consumer insights, information and competitor intelligence into the development of the marketing strategy that will be relevant in the era of digitization and evolving consumer landscape Manage relationships with external advertising and media agencies and partners ensuring all programs and marketing programs are delivered at the highest level of quality within approved budget Design and… – Permanent – Full-time

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