Citibank Berhad Head of Marketing Channel Acquisitions

Job Listing No: 9740000

Citibank Berhad Head of Marketing Channel Acquisitions

Citibank Berhad – Kuala Lumpur – Citibank Berhad Head of Marketing Channel Acquisitions Leads a team of Marketing Channel Acquisition product manager/s to drive new Citibank credit card acquisitions via critical: Consumer gift/incentive campaigns Prospect/lead generation strategies Risk-acceptable policies Job Roles and Responsibilities: Develop full year strategy and business plan to deliver annual acquisition targets Engage and align internal and external stakeholders in collaboratively executing and achieving annual targets Conduct in-depth understanding of the landscape/environment (including competitive propositions) Conduct in-depth understanding/profiling of our prospect base (including consumer barriers, etc.) Conduct consumer qualification of the new campaigns to ensure relevance and increase probability of success Lead the end-to-end lifecycle of a new campaign launch (e.g. strategy, agency creatives, gift sourcing, leads generation, sales briefing, etc.) Execute … – Permanent – Full-time

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